The day-to-day life of the modern store associate is more demanding than ever. In the past, employees were tasked with stocking shelves, assisting customers and completing transactions at the cash wrap. But as retailers build out their omnichannel operations and engagement strategies, associates’ to-do lists and necessary skill sets are growing dramatically.

In this special Retail TouchPoints feature, industry analysts and experts illustrate how retailers can capitalize on the power of their greatest assets — their store associates — by:

• Implementing cutting-edge technologies;
• Rolling out immersive, interactive training and rewards programs; and
• Measuring associates' success and productivity in new ways.

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