For retailers large and small, it's no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to "personalize" their personalization efforts, continuously adjusting and fine-tuning them to ensure they don't cross the line that separates "helpful" from "creepy."

Download this special report to learn how Shop.ca, Ace Hardware, Chain Reaction Cycles and Rue La La are taking personalization to new levels, targeting the specific channels, touch points and customer groups that will respond most positively to their efforts.