With Millennials moving into their prime purchasing years and consumers of every age seeking convenience, retailers are being challenged to meet customers at every point of their shopping journey, and to do so on the shopper's terms. Merchants are scrambling to innovate their e-Commerce and mobile offerings while at the same time amping up the experiential elements of their in-store experience.

The Retail TouchPoints top 10 most-viewed articles at mid-year highlight many of the major shifts seen throughout the retail industry, and provide a glimpse into the issues brands have had to deal with in 2016. Topics that caught the eye of RTP’s readership in the first half of the year include:

• Attracting and catering to the Millennial consumer;
• Optimizing the mobile site and payment options;
• Keeping pace with omnichannel fulfillment demands; and
• The decline of sporting goods stores.

Click on the tabs below to check out the hot retail topics of 2016!