Retailers are being forced to evolve in order to keep pace with ever-shifting shopper expectations, and the
role of the point of sale (POS), in particular, must undergo significant change.
The POS must transcend typical one-dimensional checkout stations dedicated to completing
transactions as quickly as possible. The POS of the future must become integrated and empower
points of omnichannel engagement.
Here are five ways the POS experience needs to evolve to meet the demands of
Your point of sale needs to be…
1. Omnichannel By Design
Amidst the ongoing convergence of the store and digital touch points, POS systems must now integrate all points of both engagement and commerce to enable a seamless experience.
Your POS system should deliver, in a comprehensive and easy-to-digest way:
Store-specific sales per day, week and year
Sales across all stores
Sales in specific regions
Top-selling product categories and brands
Inventory positions for key items
With comprehensive visibility into sales performance and inventory levels, you’ll be able to make smarter merchandising and assortment planning decisions, leading to minimal stock-outs and improved customer satisfaction.
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Experiential retail plays a pivotal role in the new era of customer experience. In-store events, product demonstrations, fashion shows and more can help engage shoppers, differentiate brands and lead to improved foot traffic, word-of-mouth, brand awareness, loyalty and sales across channels.
Regardless of whether you have plans to expand domestically or internationally, you need a configurable POS that allows you to easily set up shop and build your business. At the same time, your POS should offer:
A consistent brand identity across countries
A seamless user experience
Real-time, turnkey software updates for all devices
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