Conquer the Fitting Room – Make the Most of Your Most Valuable Real Estate
CEO Alert Tech
BRIAN LANEY VP of Marketing Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the
fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will
share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based
analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity.
You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.