Understand In-Store Shopper Behavior With Precise Location Analytics
PATRICK BLATTNER Chief Product Officer
ANNE MARIE STEPHEN Vice President Retail Sales and Customer Development ilnside
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer
satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and
what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can
help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure
the effects of marketing, merchandising and store operations on consumer experience and retail performance.